(i don't know if this is right... but... i'll try)
if you mean propaganda strategies, there are 7 types:
bandwagon- this is when you do/follow what majority are doing
transfer- this is using authorities to promote a product
testimonials- this refers to advertisement which uses famous actors to promote a product
name calling- this is an advertisement which uses bad names towards the opposing productions
plain folk- this is using plain people just like you to promote products
glittering generalities- this use words like "natural", "healthy", "organic"and etc.
loaded words- this is using words that have strong emotions in your advertisement
hope it helps....