Box-out A small part of the page shaded in a different colour.·
By-line The name of the reporter, if they are important is often included at the beginning of thefeature, rather than at the end, or not at all.·
Caption typed text under photographs explaining the image.
Credits the author of a feature may be given credit in the form of a beeline. Photographs may havethe name of the person who took them or the agency that supplied them alongside them.·
Crosshead this is a subheading that appears in the body of the text and is centred above the columnof text.
If it is se to one side then it is called a side-head.
·Exclusive this means that newspaper and no one else solely cover the story. The paper will pay their interviewees, buying the story so it cannot be used by another paper.
·Feature not necessarily a `news' item (current affairs), but usually with a human-interest anglepresented as a spread.·
Headline this is the main statement, usually in the largest and boldest font, describing the mainstory.
banner headline spans the full width of the page.·
Kicker this is a story designed to stand out from the rest of the page by the use of a different font(typeface) and layout.
·Lead Story - the main story on the front page, usually a splash.·
Lure a word or phrase directing the reader to look inside the paper at a particular story or feature.·
Masthead the masthead is the title block or logo identifying the newspaper at the top of the front-page. Sometimes an emblem or a motto is also placed within the masthead.
The masthead is often setinto a block of black or red print or boxed with a border; the `Red-tops' (The Sun, The Mirror, TheNews of the World) are categorised by style and the use of a red background in the masthead.·
Menu the list of contents inside the paper.·
Pugs these are at the top left and right-hand corners of the paper and are known as the `ears' of thepage. The prices of the paper, the logo or a promotion are positioned there. They are well placed tocatch the reader's eye