Marketing and trade play vital roles in the economic growth and overall development of a nation. The major roles of marketing and trade in the national economy can be thought of in terms of: · specialisation in activities of comparative advantage
· enhanced resource-use efficiency and trade
· advances in marketing with economic growth.

Marketing is crucial for any economy to survive. People who work in marketing are responsible for promoting businesses, organizations, products, incentives, ideas, and plans. Marketing is a tool used both to determine what products, ideas, or plans that customers are interested in purchasing, and to create new ways of advertising the products, ideas, or plans to the market. Marketing also allows the company to create a more personal relationship with their customers or clients. Without marketing, companies would struggle with advertising their products to the market. They would not know what their targets are and they would not be able to create a successful advertisement.