Just open yourself to the possibilities, and you're bound to find a
winner. To start your search for that drop-dead idea that's going to set
the world on fire, start with the following sources. Culled from
marketing guru Al Ries, chairman of Roswell, Georgia-based marketing
strategy firm Ries & Ries and co-author with Laura Ries of 22 Immutable Laws of Branding,
and business trendwatcher Perry Lowe, professor of marketing at Bentley
College in Waltham, Massachusetts, these can be the first steps in your
search for the business of your dreams.