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According to Elizabeth Loftus, a famous expert in human memory,  there are four reasons why we forget things. These are:
Retrieval Failure-------- means that each new memory forms a ‘trace’ which can fade away when not accessed regularly; memory decay
Interference------------- can be proactive or
retroactive. Proactive means  that information from the old memory is getting confused with the new ones; retroactive, meaning new information has meddled  with recalling older information.

Failure to Store---------In the span of 30 seconds, our so- called short-term memory can only recall 7 things—it becomes more difficult after that. This failure maybe caused by inner or outer distractions.

Motivated Forgetting— involves voluntary suppression or unconscious repression of memories.

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