According to Elizabeth Loftus, a famous expert in human
memory, there are four reasons why we forget things. These
Retrieval Failure-------- means that each
new memory forms a ‘trace’ which can fade away when not accessed
regularly; memory decay
Interference------------- can be proactive
or retroactive. Proactive means that
information from the old memory is getting confused with the new ones; retroactive, meaning new information has meddled with recalling older information.
Failure to Store---------In the span of 30 seconds, our so-
called short-term memory can only recall 7 things—it becomes more difficult
after that. This failure maybe caused by inner or outer distractions.
Motivated Forgetting— involves voluntary suppression or
unconscious repression of