Asian values was a political ideology of the 1990's which defined elements of society. culture and history common to the nations of Southeast and East Asia. It aimed to use commonalities, for example, the principle of collectivism, to unify people for their economic and social good and to create a pan-Asian identity. This contrasted with perceived European ideals of the universal rights of man. The concept was advocated by Mahathir Mohammad(Prime Minister of Malaysia during 1981-2003) and by Lee Juan Yew, (Prime Minister of Singapore, 1959-1990). The popularity of the concept waned after the 1997 Asian financial crisis lacked any coherent regional institutional mechanism to deal with the crisis.
Historically, there has been no shared "Asian" identity and the concept of unified geographical regional identity at the time of it'd popularity in the 20th century was not strictly limited to Asia.