The survey study on “Customer buying behavior towards branded Casual Shoes” has been conducted to observe the preferences of customers. This system of education is highly appreciated as it provides with the opportunity to acquaint with the outside world. The practical work helps to view the real business world closely, which in turn widely influence the conception and perception of knowing their perception regarding branded casual shoes. This project takes a look in various kinds of merchandising activities, market share of different shoes and various sales promotion schemes, which are followed in the shoe industry. The three major players (i.e.). Reebok, Nike and Adidas dominate the sports and casual shoe in India.