Theories of Media

1) Media Richness Theory
-Richard Draft and Robert Lengel
-personal communication through the use of technology
-Ex. e mails

2) Information Processing Theory
-Use of human intellect

3) Contingency Theory
- variable may change to arrive at the conclusion

4) Media Naturalness Theory
-Face to Face communication

5) Media Synchronization Theory
-Real time communication

6) Channel Expansion Theory
-indiviual chooses the type of media to be use