Set a salary range balanced with the duties of the position.Use the phrase “entry-level position” instead of “seeking a recent college grad” to signal that this is not a high-paying job.Ask people to “refer friends and colleagues” without specifying an age range.

But let’s remember: Just like race, gender and religion, age should not factor into the hiring process. Instead, you should focus on ability, merit, skills, qualifications, education and experience that are tied to the requirements of the job.