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By asking them what they want or what the need
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A customer's needs are food, clothing,shelter and etc. Basically they are things that most individual needs for their daily lives.

Well when we are talking about what a customer wants, it includes the irrelevant things that actually a human being doesnt need but because of the popularity of a certain thing, they are tempted to buy it ex. of makeups, toys, and appliances

note: this is just my own opinion.
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