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Persuasive writing is such a writing that aims to make an influence on a reader, convince him/her to opinion provided by the writer. It is very common, especially in marketing. Almost all advertisements are samples of persuasive writing.
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This type of writing is used when you want to persuade or convince someone to agree with your opinion.  This can be done as an essay or a letter.      Make sure you have specific, logical reasons to back up your argument.  (Don't just write " because it's the right thing to do", or " because it will make the world a better place".)
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