Excellent companies are elegantly simple. their organizational structure is simple. the central staff is small. such simplicity enhances flexibility. they utilize task forces, project centers and other temporary schemes to get fast results. a every good example of corporate simplicity is Johnson and Johnson. it has 150 independent divisions. Each division is a company and it is headed by a "chairman of the board." Johnson and Johnson has more than 55 consumer product divisions. Each division is responsible for its own marketing distribution and research. excellent companies believe in "small is beautiful" new divisions are created when therre are new or expanded activities.
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