Disseminating information may both be a social responsibility and a means of profit.
The kind of information to be disseminated would be a good example.
For instance, it is a social responsibility to communicate to the people the plunder case against several senators. However, in the case that it coincides with a controversial issue concerning a very popular celebrity, some would ought to broadcast this more than the previous one, as it would bring them more audience. Consequently, it would increase their profit.