Yes and no. In the period when sales and retailing were quite novel, pioneering and successful retailers like Harry Gordon Selfridge, John Wanamaker, and Marshall Field advocated the motto or slogan exhorting service staff to give priority to customer satisfaction. For a time, the slogan caught on, but as early as 1914, it was found that the view ignored that customers can be dishonest, have unrealistic expectations or may try to misuse a product that voids its guarantee. Eventually, businesses and retailers would rather prefer to have customers who were honest with what they mean to be right, or else they face the consequences for their dishonesty especially if they are caught.