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Im not sure but but my answer is demerit
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It will be demerit...

Merit goods have positive externalities and people do not realise it's true benefit.

ex: medicine, education


Demerit goods are those who harm the consumer and usually have negative externalities.

ex: liquor, smokes, drugs

As you can see these demerit goods usually are those who are over consumed by the people in any economy.

I hope it helps
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